User Experience: Quite literally, UX refers to how users experience your website. UX is made up of interactions and behavior — for example, the way that visitors on your site engage with its features and functionality, and how they find and consume the content they’re most interested in.
User Interface: The UI is an important component of UX and refers more pointedly to the look and feel or design of your website, as it is displayed to the target user (in…Continue
The cause of better homes and better contracting businesses lost its biggest champion this week. Our colleague and friend Mike Rogers succumbed to a horrible and rare form of cancer that appeared suddenly and acted swiftly. There is a hole in the universe today larger than the Grand Canyon that he loved so much.
An outsider looking in would say Mike was an enigma—a policy/industry visionary, incredibly exact person in business, and utter goofball. He didn’t care much what people…Continue
We’ve referred to Google Local Services Ads (LSAs) as a “blockbuster product” for the HVAC and home performance industries. And though there have been some early hiccups—e.g., the insulation/handyman mess referenced in our…Continue