Energy Circle's Blog (5)

A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…

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Added by Energy Circle on December 6, 2018 at 9:30am — No Comments

Are You Speaking the Same Language As Your Customers?

Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries.

See? I’ve already used an acronym that my own mother didn’t know when I brought it up at the Thanksgiving dinner table. If you’re a heating and air conditioning contractor, “HVAC” may be how you describe the scope of your services; but we…

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Added by Energy Circle on November 29, 2018 at 10:30am — No Comments

The Role of Digital Marketing Tactics in Your Sales Funnel

Whether you’re launching a new service within your HVAC, home performance or solar company, or you’re looking to revitalize your company’s overall marketing strategy, it’s important to understand the purpose of every tactic in your digital marketing arsenal.

You may have been surprised to learn in…

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Added by Energy Circle on November 21, 2018 at 9:00am — No Comments

Why Are Images Important for SEO? Optimizing Your Website’s Images for GKP and SERP

If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…

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Added by Energy Circle on November 14, 2018 at 1:31pm — 1 Comment

The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar

If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put…

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Added by Energy Circle on November 14, 2018 at 1:30pm — 1 Comment

Forum Discussions

More people than ever think green when buying a home

Started by Diane Chojnowski in General Forum. Last reply by Michael Cuomo on Friday. 2 Replies

Worst boiler ever?

Started by Mark Furst in General Forum. Last reply by Dennis Heidner on Thursday. 4 Replies

How to Insulate Exposed Outdoor Ductwork?? Help

Started by Daniel Baur-McGuire in General Forum. Last reply by Ed Fritz on Thursday. 9 Replies

REALLY????

Started by Danny Gough in HVAC. Last reply by Danny Gough May 18. 12 Replies

Where to spend my marketing dollars?

Started by Trip Smith in Marketing. Last reply by Building Performance Institute May 14. 10 Replies

Easy Tests for HVAC during audit

Started by Craig Bird in Weatherization. Last reply by John White May 9. 19 Replies

Water heater ventilation question

Started by Luis Hernandez in General Forum. Last reply by Dennis Heidner May 8. 23 Replies

Latest Activity

Jim Gunshinan's blog post was featured
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Roy Terry posted photos
yesterday
Michael Cuomo replied to Diane Chojnowski's discussion More people than ever think green when buying a home
"I totally agree with all the points as it is true that one can go for a home which reduce their…"
Friday
Future Solar WA posted a blog post

How much does a 1.5kW solar power system cost in Perth?

Mostly the cost of 1.5kW solar power system depends on the region and it’s DNI (a measure of amount…See More
Friday
Edwin Rodriguez-Ubinas posted photos
Friday
Drew Cameron is now a member of Home Energy Pros Forum
Friday
Dennis Heidner replied to Mark Furst's discussion Worst boiler ever?
"Wow,  a combination boiler and basement fireplace... great for toasting marshmellows and…"
Thursday
Joe Hughes posted an event

IAQ Radio - Episode 547 - Flashback Friday - Claudette Hanks Reichel, Ed.D at Online Live

May 24, 2019 from 12pm to 1pm
Claudette Hanks Reichel, Ed.DBuilding Science & Housing Resilience: Bringing Research to…See More
Thursday

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