With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…Continue
Added by Energy Circle on December 6, 2018 at 9:30am — No Comments
Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries.
See? I’ve already used an acronym that my own mother didn’t know when I brought it up at the Thanksgiving dinner table. If you’re a heating and air conditioning contractor, “HVAC” may be how you describe the scope of your services; but we…Continue
Added by Energy Circle on November 29, 2018 at 10:30am — No Comments
Whether you’re launching a new service within your HVAC, home performance or solar company, or you’re looking to revitalize your company’s overall marketing strategy, it’s important to understand the purpose of every tactic in your digital marketing arsenal.
You may have been surprised to learn in…Continue
Added by Energy Circle on November 21, 2018 at 9:00am — No Comments
If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…Continue
If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put…Continue