All Blog Posts Tagged 'performance' (51)

Review Management: How & When to Ask for Reviews

- By Maurine Hainsworth, Content Manager

As you may know if you caught our most recent…

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Added by Emily Ambrose on June 4, 2019 at 1:04pm — No Comments

How to Define (and Improve) the Strength of Your Brand

- By Maurine Hainsworth

Ever wondered just how strongly your company resonates with your target audience? Or how you can strengthen your company’s online presence to increase conversion rates and generate more revenue?…

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Added by Emily Ambrose on May 31, 2019 at 4:00pm — No Comments

Things are Heating Up: Essentials Of Seasonal Marketing

- By Jake Van Paepeghem, Energy Circle

Al Roker sure has had a lot to talk about as the weather throughout North America has begun heating up. And with a prolific tornado season already upon us, the…

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Added by Emily Ambrose on May 22, 2019 at 2:00pm — 1 Comment

Building Science In The Wild: A Marketing Opportunity

- By Jake Van Paepeghem, Energy Circle

A couple of days ago, on a rainy Monday here in Maine, my wife and I loaded up the car with two locally-made ciabattas and a box of ice cream sandwiches and headed North from our Portland area…

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Added by Emily Ambrose on April 24, 2019 at 1:30pm — 2 Comments

Challenge Accepted #02: Marketing Healthy Home Services

For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest…

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Added by Emily Ambrose on April 18, 2019 at 10:47am — 1 Comment

Local Services Ads, Part 2: The Honeymoon Is Over

About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they…

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Added by Emily Ambrose on April 10, 2019 at 3:23pm — No Comments

Google’s Recent Changes for Service Area Businesses

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…

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Added by Emily Ambrose on March 21, 2019 at 12:00pm — No Comments

The Rise of the Question-Based World

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…

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Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments

Focused Strategy: The Rising Tide Effect of Precision Marketing

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…

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Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments

City Pages: What They Are & How to Use Them Right

Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO…

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Added by Emily Ambrose on February 19, 2019 at 11:51am — No Comments

A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…

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Added by Energy Circle on December 6, 2018 at 9:30am — No Comments

Why Are Images Important for SEO? Optimizing Your Website’s Images for GKP and SERP

If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…

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Added by Energy Circle on November 14, 2018 at 1:31pm — 1 Comment

The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar

If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put…

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Added by Energy Circle on November 14, 2018 at 1:30pm — 1 Comment

Framing production combined with air sealing

Building Tighter Homes with Gasketed Framing

If you follow our blog, you know that we talk quite a bit about building science. In fact, we wrote a primer on how builders can use building science to produce more durable, comfortable, and energy-efficient homes. We also share…

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Added by Michael Schettine on February 15, 2018 at 1:00pm — No Comments

Rebuilding America and the “New Normal” of Resilience

By Radhika Lalit and Kelly Vaughn

This year’s hurricane season is the most expensive on record, with $202.6 billion in damages according to Bloomberg. These storms across the Atlantic had devastating impacts on people’s lives and homes, on communities, and on infrastructure in the hardest-hit areas.

In fact, the damage from…

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Added by Kelly Vaughn on December 13, 2017 at 3:05pm — 1 Comment

Strategies for Hiring and Interviewing for Home Performance Professionals

Hire slow and fire fast.  It’s a phrase that experienced managers and human resources professionals live by because many of us have learned the hard way that it only takes one bad hire to put your business into DEFCON Red Alert mode, which unfortunately tends to last weeks or even months after the event.  Certainly, robust training programs, quality assurance, employee perks, good pay and an encouraging work environment all contribute to a company’s success, but it’s the human element, the…

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Added by David Byrnes on November 19, 2017 at 1:01am — No Comments

The Race to the Top in Home Energy Performance Data: Why It Pays to Go First

Download RMI’s latest report, An MPG for Homes: Driving Visible Value for Home Energy Performance in Real Estate.

There is tremendous risk and reward to being a first mover. News that Tesla…

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Added by Kelly Vaughn on September 25, 2017 at 3:30pm — No Comments

Rock Wool Insulation for Floor of High Performance Tiny House

VIDEO: Foundation and Floor Framing for High Performance Tiny House, Florida

In August of 2016, we posted a video describing the design and construction of the foundation and floor framing of our High Performance Tiny…

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Added by Chris Laumer-Giddens on January 12, 2017 at 5:30am — 1 Comment

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