- By Jake Van Paepeghem, Energy Circle
A couple of days ago, on a rainy Monday here in Maine, my wife and I loaded up the car with two locally-made ciabattas and a box of ice cream sandwiches and headed North from our Portland area…Continue
For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest…Continue
About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they…Continue
Added by Emily Ambrose on April 10, 2019 at 3:23pm — No Comments
If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…Continue
Added by Emily Ambrose on March 21, 2019 at 12:00pm — No Comments
If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.
Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…Continue
Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments
Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…Continue
Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments
Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO…Continue
Added by Emily Ambrose on February 19, 2019 at 11:51am — No Comments
With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…Continue
Added by Energy Circle on December 6, 2018 at 9:30am — No Comments
If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…Continue
If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put…Continue
Building Tighter Homes with Gasketed Framing
If you follow our blog, you know that we talk quite a bit about building science. In fact, we wrote a primer on how builders can use building science to produce more durable, comfortable, and energy-efficient homes. We also share…Continue
Added by Michael Schettine on February 15, 2018 at 1:00pm — No Comments
By Radhika Lalit and Kelly Vaughn
This year’s hurricane season is the most expensive on record, with $202.6 billion in damages according to Bloomberg. These storms across the Atlantic had devastating impacts on people’s lives and homes, on communities, and on infrastructure in the hardest-hit areas.
In fact, the damage from…Continue
Hire slow and fire fast. It’s a phrase that experienced managers and human resources professionals live by because many of us have learned the hard way that it only takes one bad hire to put your business into DEFCON Red Alert mode, which unfortunately tends to last weeks or even months after the event. Certainly, robust training programs, quality assurance, employee perks, good pay and an encouraging work environment all contribute to a company’s success, but it’s the human element, the…Continue
Added by David Byrnes on November 19, 2017 at 1:01am — No Comments
Download RMI’s latest report, An MPG for Homes: Driving Visible Value for Home Energy Performance in Real Estate.
There is tremendous risk and reward to being a first mover. News that Tesla…Continue
Added by Kelly Vaughn on September 25, 2017 at 3:30pm — No Comments
by Jacob Corvidae, Rocky Mountain InstituteContinue
Added by Kelly Vaughn on May 23, 2017 at 10:30am — No Comments
In August of 2016, we posted a video describing the design and construction of the foundation and floor framing of our High Performance Tiny…Continue
Added by Steven Lefler on December 28, 2016 at 11:14am — No Comments
Raising the BARrier in North Carolina Mountain Home, Making it Super Air Tight!
The AIR Barrier at the ceiling plane, that is....
At LG Squared, we have experimented with many ways to design and build a roof assembly for a home. Without question, we have found the ventilated attic to be THE most effective.…Continue
by Jacob Corvidae, Rocky Mountain Institute
What makes solar power contagious, and can home energy upgrades spread the same way? Solar is spreading like a reinvented fire. See the dropping prices, technology improvements, and …Continue
Building with Rocks, Rocks! Check out the Drying Potential.
Check this out! This 24" x 48" x 2" thick piece of rigid stone wool insulation was left out overnight (on purpose) on the High Performance Tiny House project site, to see how it handles a deluge of rain, which we knew was coming. One of the many …Continue
Added by Chris Laumer-Giddens on July 26, 2016 at 6:30am — No Comments