All Blog Posts Tagged 'marketing' (16)

Challenge Accepted! Marketing Total Electrification - The Concept & The Services

- By Shawn Cohen, Director of Digital Strategy at Energy Circle

Electrification is widely viewed as a critical step toward decarbonizing…

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Added by Emily Ambrose on May 17, 2019 at 11:30am — No Comments

4 Signs Your Website Is In Need of A Refresh

- By Jake Van Paepeghem, Energy Circle

Digital marketing trends move fast. And sometimes those trends can change faster than any changes in your home performance, solar, or HVAC business. Chasing website design and…

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Added by Emily Ambrose on May 10, 2019 at 11:30am — 1 Comment

5 Major Trends in Solar Marketing for Spring 2019

- By Energy Circle Content Manager Maurine Hainsworth

Now that we’re already five months into the year and summer is quickly approaching, it’s time we revisit some of the digital marketing trends we’ve been…

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Added by Emily Ambrose on May 2, 2019 at 1:30pm — No Comments

Building Science In The Wild: A Marketing Opportunity

- By Jake Van Paepeghem, Energy Circle

A couple of days ago, on a rainy Monday here in Maine, my wife and I loaded up the car with two locally-made ciabattas and a box of ice cream sandwiches and headed North from our Portland area…

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Added by Emily Ambrose on April 24, 2019 at 1:30pm — 2 Comments

Challenge Accepted #02: Marketing Healthy Home Services

For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest…

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Added by Emily Ambrose on April 18, 2019 at 10:47am — 1 Comment

Local Services Ads, Part 2: The Honeymoon Is Over

About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they…

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Added by Emily Ambrose on April 10, 2019 at 3:23pm — No Comments

Google’s Recent Changes for Service Area Businesses

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…

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Added by Emily Ambrose on March 21, 2019 at 12:00pm — No Comments

The Rise of the Question-Based World

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…

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Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments

Focused Strategy: The Rising Tide Effect of Precision Marketing

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…

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Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments

City Pages: What They Are & How to Use Them Right

Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO…

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Added by Emily Ambrose on February 19, 2019 at 11:51am — No Comments

A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…

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Added by Energy Circle on December 6, 2018 at 9:30am — No Comments

Why Are Images Important for SEO? Optimizing Your Website’s Images for GKP and SERP

If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…

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Added by Energy Circle on November 14, 2018 at 1:31pm — 1 Comment

The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar

If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put…

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Added by Energy Circle on November 14, 2018 at 1:30pm — 1 Comment

Strategies for Hiring and Interviewing for Home Performance Professionals

Hire slow and fire fast.  It’s a phrase that experienced managers and human resources professionals live by because many of us have learned the hard way that it only takes one bad hire to put your business into DEFCON Red Alert mode, which unfortunately tends to last weeks or even months after the event.  Certainly, robust training programs, quality assurance, employee perks, good pay and an encouraging work environment all contribute to a company’s success, but it’s the human element, the…

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Added by David Byrnes on November 19, 2017 at 1:01am — No Comments

Looking for home improvement companies to join our dealer network!

My name is Casey Gesell and I'm the Business Development Manager at Dr. Energy Saver, Inc.

Dr. Energy Saver is the nation’s largest and fastest growing home energy retrofit dealership with 100+ dealers in 38 states. Dr. Energy Saver provides home improvement companies with the best hands-on & classroom training, proven sales process, marketing tools, award-winning software, business management tools, proprietary products, organic internet lead generation, and support…

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Added by Casey Gesell on October 3, 2014 at 4:59pm — No Comments

Local Search Ranking Factors 2011: Key Takeaways for Home Energy Pros.

Note: This post is cross-listed from the Energy Circle PRO blog.

Local Search guru David Mihm provides an extraordinary service to all of us by annually compiling the most important Local Search Ranking Factors as assessed by a group of leading consultants and thinkers in the local field. Since no one really knows what the search engine…

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Added by Peter Troast on June 22, 2011 at 6:00pm — 4 Comments

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