All Blog Posts Tagged 'hvac' (23)

Strike While the Iron (and the Weather) Is Hot: Preparing for Fall

Don’t just change with the seasons — be ready for the change before it happens! It has been one heck of a summer for us at Energy Circle as we have enjoyed the short warm weather season here in Maine. As much as we all want to hold on to the sunshine-filled days and cool summer nights for a few more months, we know that fall is nearly…


Added by Emily Ambrose on August 8, 2019 at 10:47am — No Comments

Don't Leave Money on the Table — Cash in on Co-op Marketing

- By Jake VP, Energy Circle Content Writer

When it comes to getting the most out of your marketing dollars, sometimes a little help is required. But there’s good news for contractors and business owners in the…


Added by Emily Ambrose on August 2, 2019 at 11:00am — No Comments

Utilizing Case Studies to Set Your Business Apart

By Jake Van Paepeghem

We hear it consistently here at Energy Circle — one of the most rewarding aspects of working in the business of energy efficiency is improving the lives of real-life homeowners and business owners within a given community. In the HVAC, home…


Added by Emily Ambrose on July 26, 2019 at 3:30pm — No Comments

Challenge Accepted! #04: Marketing in Support of Job Recruiting

- By Shawn Cohen, Energy Circle Director of Digital Strategy

Business owners in the home and commercial building, energy, and HVAC service sectors face a lot of challenges when it comes to running a successful company.…


Added by Emily Ambrose on June 27, 2019 at 5:38pm — No Comments

Beyond the Website: Putting Video to Work to Drive Leads

- By Jake Van Paepeghem

There is no question about it — video is all around us. I’ll use one of my recent travel days, for example: I watched a movie during my flight, which included a pre-roll ad. Then as I waited to de-plane, I was served up video ads…


Added by Emily Ambrose on June 19, 2019 at 1:30pm — No Comments

Review Management: How & When to Ask for Reviews

By Maurine Hainsworth

As you may know if you caught our most recent webinar…


Added by Emily Ambrose on June 4, 2019 at 1:00pm — No Comments

How to Define (and Improve) the Strength of Your Brand

- By Maurine Hainsworth

Ever wondered just how strongly your company resonates with your target audience? Or how you can strengthen your company’s online presence to increase conversion rates and generate more revenue?…


Added by Emily Ambrose on May 31, 2019 at 4:00pm — No Comments

Things are Heating Up: Essentials Of Seasonal Marketing

- By Jake Van Paepeghem, Energy Circle

Al Roker sure has had a lot to talk about as the weather throughout North America has begun heating up. And with a prolific tornado season already upon us, the…


Added by Emily Ambrose on May 22, 2019 at 2:00pm — 1 Comment

Challenge Accepted! Marketing Total Electrification - The Concept & The Services

- By Shawn Cohen, Director of Digital Strategy at Energy Circle

Electrification is widely viewed as a critical step toward decarbonizing…


Added by Emily Ambrose on May 17, 2019 at 11:30am — 1 Comment

Building Science In The Wild: A Marketing Opportunity

- By Jake Van Paepeghem, Energy Circle

A couple of days ago, on a rainy Monday here in Maine, my wife and I loaded up the car with two locally-made ciabattas and a box of ice cream sandwiches and headed North from our Portland area…


Added by Emily Ambrose on April 24, 2019 at 1:30pm — 2 Comments

Challenge Accepted #02: Marketing Healthy Home Services

For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest…


Added by Emily Ambrose on April 18, 2019 at 10:47am — 1 Comment

Local Services Ads, Part 2: The Honeymoon Is Over

About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they…


Added by Emily Ambrose on April 10, 2019 at 3:23pm — No Comments

The Rise of the Question-Based World

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…


Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments

Focused Strategy: The Rising Tide Effect of Precision Marketing

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…


Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments

City Pages: What They Are & How to Use Them Right

Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO…


Added by Emily Ambrose on February 19, 2019 at 11:51am — No Comments

Setting up Your HVAC for Fall Maintenance

Summer is slowing down, you feel the first chill noticeable all around even your sky hd box causing problems & all you wish is to see a sky customer support guy. It helps us to remember a great deal of things: leaves, the occasions/events, all things pumpkin, yet what you ought to likewise put on that rundown is your fall upkeep on your warmer! After a long summer, your…


Added by Crosbey Archery on November 4, 2015 at 1:00am — No Comments

Energy shortage and HVAC business in Canada!!

Being a country of highest life expectancy, how much self reliant is Canada in power sector???

HVAC consumes a ton of power.........but low grade electrical items and accessories cannot uphold the power surge!! So, often they get spoiled.I reviewed the operation process of several HVAC providers in Markham, Canada. Unfortunately almost all of them are still old school typical operation method that actually does not efficiently gives a boost of supplied electricity. A few of them…


Added by Andrew Schnizel on July 1, 2015 at 10:43am — 1 Comment

Some Useful Information about Furnace Air Filters

There is not much we can do about the air pollution outside of a house in Ottawa, Canada, but we can do something about the air pollution in your home, emanating from your furnace and air conditioning systems. It does not matter if you live in Montreal, Gatineau Canada, Mississauga or the GTA, has you covered to help you breathe clean air, wild paying less at wholesale prices.

If you are looking for…


Added by Ottawa Furnace Filters on May 21, 2015 at 2:13pm — 2 Comments

Poor HVAC Installation Leads to Increased Energy Use

A new study from the National Institute of Standards and Technology (NIST) revealed that poor installation of air conditioning and heat pump units often leads to unsatisfactory energy performance. This research took three years to compile, with the help of surveys, field evidence, and various measurements for modeling. The most common installation errors included leaky ducts, improper refrigerant charge, oversizing of systems, and restricted…


Added by Everblue Training on November 26, 2014 at 11:26am — 1 Comment

Mini-Split Heat Pumps are Quirky, Especially their Capacity

Mini-Split Heat Pumps are Quirky and Still Effective

The name "mini-splits" generally refers to heat pump systems with one outdoor unit and one or several smaller capacity air handlers. The efficiency of their operation comes via the inverter compressor and variable refrigerant…


Added by Chris Laumer-Giddens on September 17, 2014 at 4:32pm — 5 Comments

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