All Blog Posts Tagged 'home' (126)

Advanced Landing Pages: Why Going the Extra Mile Matters

Growing up, whenever guests were expected for dinner or a long weekend visit, my mother would spend lots of time and energy aggressively cleaning and arranging all the “key” rooms in the house: the dining room, the living room, the guest room. We would say to her, “Why do you invite people over so much when it’s so much hard work to prepare?” She would respond, “I don’t clean because…

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Added by Emily Ambrose on October 18, 2019 at 11:51am — No Comments

9 Building Science & Energy Efficiency Blogs We’re Reading

The world wide web is a wonderful thing, but there’s a lot of swill out there. It helps to have a few go-to sources of good, reliable, accurate, and useful information and insights. By our estimation, for professionals in the home performance, solar, or HVAC industry, the following blogs are some of the very best. In no particular order:

Musings of an Energy…

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Added by Emily Ambrose on September 26, 2019 at 4:30pm — No Comments

Getting High Quality On-the-Job Images with CompanyCam

- by Jake VP, Energy Circle Content Writer

The issue with compiling high quality, original, story-telling photos is usually more about the ”how” then the “where” or the “when.” When you run a solar, home performance, or HVAC business…

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Added by Emily Ambrose on September 20, 2019 at 1:00pm — No Comments

What Tapas Taught Us About Successful Integrated Digital Marketing

- By Shawn Cohen

Now, more than ever before, business owners and marketers have a seemingly endless variety of options when it comes to how they can build their brand and promote their services online. Google alone offers multiple products and solutions to help you market your company online — from paid…

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Added by Emily Ambrose on September 12, 2019 at 1:30pm — No Comments

The Contractor’s Toolbox: How to Run a Promotion

By Jake Van Paepeghem

Like it or not, most of us deal with promotions each and every day: emails in your inbox touting 10% off your next purchase, flyers annoyingly stuck under the wipers on your windshield, and pop up ads that cover the final ingredient you…

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Added by Emily Ambrose on August 29, 2019 at 12:00pm — No Comments

6 Building Conferences We’re Attending

- By Cory Allyn, Energy Circle

If you’re in the better building sector, attending building and home…

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Added by Emily Ambrose on August 22, 2019 at 12:00pm — 1 Comment

Strike While the Iron (and the Weather) Is Hot: Preparing for Fall

Don’t just change with the seasons — be ready for the change before it happens! It has been one heck of a summer for us at Energy Circle as we have enjoyed the short warm weather season here in Maine. As much as we all want to hold on to the sunshine-filled days and cool summer nights for a few more months, we know that fall is nearly…

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Added by Emily Ambrose on August 8, 2019 at 10:47am — No Comments

Don't Leave Money on the Table — Cash in on Co-op Marketing

- By Jake VP, Energy Circle Content Writer

When it comes to getting the most out of your marketing dollars, sometimes a little help is required. But there’s good news for contractors and business owners in the…

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Added by Emily Ambrose on August 2, 2019 at 11:00am — No Comments

Utilizing Case Studies to Set Your Business Apart

By Jake Van Paepeghem

We hear it consistently here at Energy Circle — one of the most rewarding aspects of working in the business of energy efficiency is improving the lives of real-life homeowners and business owners within a given community. In the HVAC, home…

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Added by Emily Ambrose on July 26, 2019 at 3:30pm — No Comments

What it Takes to Produce High Quality Marketing Video

By Jake Van Paepeghem

This isn’t the first time we at Energy Circle are talking about the valuable role video plays in an effective digital marketing strategy – especially when it comes to building awareness and consideration in the home performance,…

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Added by Emily Ambrose on July 19, 2019 at 1:00pm — No Comments

Building Local SEO Rank and Visibility outside your Core Location

- By Shawn Cohen, Director of Digital Strategy

If you perform a Google search for a local home services provider, today’s results are pretty well stacked. You can expect to see two to four paid search ads, a…

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Added by Emily Ambrose on July 12, 2019 at 3:30pm — No Comments

Challenge Accepted! #04: Marketing in Support of Job Recruiting

- By Shawn Cohen, Energy Circle Director of Digital Strategy

Business owners in the home and commercial building, energy, and HVAC service sectors face a lot of challenges when it comes to running a successful company.…

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Added by Emily Ambrose on June 27, 2019 at 5:38pm — No Comments

Beyond the Website: Putting Video to Work to Drive Leads

- By Jake Van Paepeghem

There is no question about it — video is all around us. I’ll use one of my recent travel days, for example: I watched a movie during my flight, which included a pre-roll ad. Then as I waited to de-plane, I was served up video ads…

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Added by Emily Ambrose on June 19, 2019 at 1:30pm — No Comments

Review Management: How & When to Ask for Reviews

By Maurine Hainsworth

As you may know if you caught our most recent webinar…

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Added by Emily Ambrose on June 4, 2019 at 1:00pm — No Comments

How to Define (and Improve) the Strength of Your Brand

- By Maurine Hainsworth

Ever wondered just how strongly your company resonates with your target audience? Or how you can strengthen your company’s online presence to increase conversion rates and generate more revenue?…

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Added by Emily Ambrose on May 31, 2019 at 4:00pm — No Comments

Things are Heating Up: Essentials Of Seasonal Marketing

- By Jake Van Paepeghem, Energy Circle

Al Roker sure has had a lot to talk about as the weather throughout North America has begun heating up. And with a prolific tornado season already upon us, the…

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Added by Emily Ambrose on May 22, 2019 at 2:00pm — 1 Comment

Building Science In The Wild: A Marketing Opportunity

- By Jake Van Paepeghem, Energy Circle

A couple of days ago, on a rainy Monday here in Maine, my wife and I loaded up the car with two locally-made ciabattas and a box of ice cream sandwiches and headed North from our Portland area…

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Added by Emily Ambrose on April 24, 2019 at 1:30pm — 2 Comments

Challenge Accepted #02: Marketing Healthy Home Services

For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest…

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Added by Emily Ambrose on April 18, 2019 at 10:47am — 1 Comment

Local Services Ads, Part 2: The Honeymoon Is Over

About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they…

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Added by Emily Ambrose on April 10, 2019 at 3:23pm — No Comments

Google’s Recent Changes for Service Area Businesses

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…

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Added by Emily Ambrose on March 21, 2019 at 12:00pm — No Comments

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Advanced Landing Pages: Why Going the Extra Mile Matters

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