For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest…Continue
Added by Emily Ambrose on April 18, 2019 at 10:47am — No Comments
About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they…Continue
Added by Emily Ambrose on April 10, 2019 at 3:23pm — No Comments
If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…Continue
Added by Emily Ambrose on March 21, 2019 at 12:00pm — No Comments
If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.
Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…Continue
Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments
Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…Continue
Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments
Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO…Continue
Added by Emily Ambrose on February 19, 2019 at 11:51am — No Comments
With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…Continue
Added by Energy Circle on December 6, 2018 at 9:30am — No Comments
If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…Continue
If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put…Continue
Home Performance Coalition, with the Appraisal Institute, is working to increase demand for residential energy efficiency by ensuring that the improvements people make to their homes – largely completed by contractors – are accurately reflected in the value of the home.
Added by Home Performance Coalition on June 26, 2018 at 12:00pm — No Comments
I am looking for a factory built home that is an example of good building science. I would like to use it as a teaching moment for my clents. I live in the soutwest corner of Michigan. We have cold, dry winters and hot, humid summers. You may e-mail your suggestions to dixie@Homes2Love.com.
Added by dixie wong on June 4, 2018 at 10:28am — No Comments
Everyone wants to live in the home of their dreams, but how to make it comes true?
First of all, to construct a house for your family, choose the agency that offers complex services. Because you will not have no need to find professionals for each building stage. Also it will reduce costs and completion time. If you need a such one, who offers services of architecture, interior design and…Continue
Added by DesignTech on April 3, 2018 at 4:24am — No Comments
Home remodelling is not an inexpensive affair. It is a costly, time-consuming and a complex affair. Still, home renovation is a significant activity. There are many advantages of remodelling your own space and thus, home remodelling can be an exciting task. Home renovation gives you the opportunity to express your individuality and artistic creativity.…Continue
Added by Alfie Davis on March 30, 2018 at 7:00am — No Comments
Caption: Average monthly energy bills are $14 at the Villas at Rocketts Landing, DOE's 2017, Housing Innovation Award Winner, thanks to a combination of solar power, tight construction, air sealing and innovation HVAC system placement and insulation.
Building scientists are a data-driven skeptical bunch. When…Continue
Chris Stratton and Wen Lee are a husband-and-wife team living in the Los Angeles area who are DIY converting their suburban house into an all-electric zero net energy home via superinsulation,…Continue
By Radhika Lalit and Kelly Vaughn
This year’s hurricane season is the most expensive on record, with $202.6 billion in damages according to Bloomberg. These storms across the Atlantic had devastating impacts on people’s lives and homes, on communities, and on infrastructure in the hardest-hit areas.
In fact, the damage from…Continue
Hire slow and fire fast. It’s a phrase that experienced managers and human resources professionals live by because many of us have learned the hard way that it only takes one bad hire to put your business into DEFCON Red Alert mode, which unfortunately tends to last weeks or even months after the event. Certainly, robust training programs, quality assurance, employee perks, good pay and an encouraging work environment all contribute to a company’s success, but it’s the human element, the…Continue
Added by David Byrnes on November 19, 2017 at 1:01am — No Comments
Added by Dannie Jackson on September 30, 2017 at 11:00am — No Comments
Download RMI’s latest report, An MPG for Homes: Driving Visible Value for Home Energy Performance in Real Estate.
There is tremendous risk and reward to being a first mover. News that Tesla…Continue
Added by Kelly Vaughn on September 25, 2017 at 3:30pm — No Comments
So you’ve heard about spray foam insulation, but you live in a block home. This makes you wonder, is it even possible to have spray foam in a cement block home? What about in an older home?
The answer is YES!
The ideal way to install spray foam insulation in a cement block home is during construction. This allows professional installers direct access to the empty concrete block cells that will be filled with the spray foam…