All Blog Posts Tagged 'SEO' (7)

Utilizing Case Studies to Set Your Business Apart

By Jake Van Paepeghem

We hear it consistently here at Energy Circle — one of the most rewarding aspects of working in the business of energy efficiency is improving the lives of real-life homeowners and business owners within a given community. In the HVAC, home…

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Added by Emily Ambrose on July 26, 2019 at 3:30pm — No Comments

What it Takes to Produce High Quality Marketing Video

By Jake Van Paepeghem

This isn’t the first time we at Energy Circle are talking about the valuable role video plays in an effective digital marketing strategy – especially when it comes to building awareness and consideration in the home performance,…

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Added by Emily Ambrose on July 19, 2019 at 1:00pm — No Comments

Building Local SEO Rank and Visibility outside your Core Location

- By Shawn Cohen, Director of Digital Strategy

If you perform a Google search for a local home services provider, today’s results are pretty well stacked. You can expect to see two to four paid search ads, a…

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Added by Emily Ambrose on July 12, 2019 at 3:30pm — No Comments

4 Signs Your Website Is In Need of A Refresh

- By Jake Van Paepeghem, Energy Circle

Digital marketing trends move fast. And sometimes those trends can change faster than any changes in your home performance, solar, or HVAC business. Chasing website design and…

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Added by Emily Ambrose on May 10, 2019 at 11:30am — 1 Comment

The Rise of the Question-Based World

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…

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Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments

Focused Strategy: The Rising Tide Effect of Precision Marketing

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…

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Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments

Local Search Ranking Factors 2011: Key Takeaways for Home Energy Pros.

Note: This post is cross-listed from the Energy Circle PRO blog.

Local Search guru David Mihm provides an extraordinary service to all of us by annually compiling the most important Local Search Ranking Factors as assessed by a group of leading consultants and thinkers in the local field. Since no one really knows what the search engine…

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Added by Peter Troast on June 22, 2011 at 6:00pm — 4 Comments

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Foam/Fiberglass Hybrid Insulation

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Drywall Gasket

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