Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…Continue
Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments
Added by Jim Gunshinan on March 13, 2019 at 3:00pm — No Comments
If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.
Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…Continue
Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments
There is cause for celebration this week not just for the Home Performance Coalition, (HPC) but for all players in the home performance industry, as H.R. 1315 was introduced to the 116th Congress.
The Clean Energy Infrastructure and the Workforce to Build It…Continue
Added by Leslie Jackson on February 28, 2019 at 11:30pm — No Comments
Give a summary of the project
|This LEED Platinum home is all-electric, set up for aging in-place as well as having a minimal environmental footprint, and is…|
Added by Jim Gunshinan on February 27, 2019 at 4:00pm — No Comments
During the winter months, it’s not uncommon to see articles about the benefits of home energy audits, especially as a solution to controlling energy bills while maintaining thermal comfort.
But home energy audits serve another purpose year-round: saving lives.
During a home energy audit, a Building Performance Institute (BPI) certified professional uses building science principles and diagnostic testing to solve heating, cooling, and air leakage…Continue
Added by Everblue Training on February 20, 2019 at 1:00pm — No Comments
Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO…Continue
Added by Emily Ambrose on February 19, 2019 at 11:51am — No Comments
This post originally appeared on the Better Buildings Beat Blog, and was posted by DOE's Home Energy Score.
DOE’s Home Energy Score™ is a tool for homeowners, homebuyers, and renters…Continue
Added by Jim Gunshinan on February 12, 2019 at 2:30pm — No Comments
Added by Jim Gunshinan on January 25, 2019 at 1:00pm — No Comments
Air sealing and insulation are the celebrities of the high-performance home world (high-performance homes being those using fewer energy and water resources and/or clean energy). These icons steal the show to provide the simplest, quickest, and least expensive method to decrease energy loss in a home. We created a…Continue
(Post provided by ACEEE.)
Washington, D.C. ACEEE is proud to honor 53 of the United States’ leading energy efficiency programs with the Exemplary Program Award. In a national review, ACEEE selected these programs based on their innovation and effectiveness in helping customers increase energy efficiency in their homes and businesses. The awards accompany ACEEE’s publication,…Continue
City of Phoenix, APS and RESNET Join Pearl Certification and HomeSmart In Launching Innovative Home Energy Efficiency Plan
Pearl Certification, the City of Phoenix, APS, RESNET and HomeSmart…Continue
By: Kara Saul-Rinaldi, Vice President of Government Affairs & Policy
On January 3, 2019, the members of the 116th Congress were officially sworn in. With many new members and a shift of power in the House of Representatives will come new opportunities, as well as new challenges.
Democrats will now hold the committee…Continue
Added by Home Performance Coalition on January 14, 2019 at 10:30am — No Comments
By: Joe Cullen, Director of Policy & State Outreach
As part of a coalition of residential energy efficiency organizations including the Association for Energy Affordability, Inc. (AEA), …Continue
Your clients are likely to have misconceptions about tight houses. Some folks think that houses shouldn’t be tight, that they “need to breathe.” Certainly there have been cases where air-sealing a house has done more harm than good. But just because something has been done incorrectly in the past doesn’t mean that it shouldn’t be done or that it can’t be done correctly. When air sealing produces undesirable results, it’s usually because we have either failed to identify and treat…Continue
Added by Jim Gunshinan on January 3, 2019 at 3:00pm — No Comments
Whether you’re launching a new service within your HVAC, home performance or solar company, or you’re looking to revitalize your company’s overall marketing strategy, it’s important to understand the purpose of every tactic in your digital marketing arsenal.
You may have been surprised to learn in…Continue
Added by Energy Circle on November 21, 2018 at 9:00am — No Comments
The cause of better homes and better contracting businesses lost its biggest champion this week. Our colleague and friend Mike Rogers succumbed to a horrible and rare form of cancer that appeared suddenly and acted swiftly. There is a hole in the universe today larger than the Grand Canyon that he loved so much.
An outsider looking in would say Mike was an enigma—a policy/industry visionary, incredibly exact person in business, and utter goofball. He didn’t care much what people…Continue