All Blog Posts (1,644)

Google’s Recent Changes for Service Area Businesses

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…


Added by Emily Ambrose on March 21, 2019 at 12:00pm — No Comments

HVAC Spring Maintenance Checklist

It's time for spring cleaning! Most people give every room in their home, and sometimes even their garage a good once over to get rid of the staleness that lingers after a long winter. While you're making your cleaning list for the house, create a maintenance list that includes …


Added by John White on March 15, 2019 at 3:30am — 1 Comment

EERE Success Story—DOE and Alaska Housing Finance Center Team Up to Help Rural Alaskan Communities Identify Energy Savings

(This post first appeared on the web site.)

Rural communities offer huge…


Added by Jim Gunshinan on March 13, 2019 at 3:00pm — No Comments

The Rise of the Question-Based World

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…


Added by Emily Ambrose on March 6, 2019 at 11:54am — No Comments

Sick Home - Sick Families

I found this article, and it confirms what we know that the better indoor air quality is, the lower the pulmonary issues of the residents as well as the opposite effect. A healthy home is essential for the wellness of people living there.



Added by Kelly Caplenas on March 4, 2019 at 12:45pm — No Comments

...and the Workforce to build it: H.R. 1315. The Blue Collar to Green Collar Jobs Act

There is cause for celebration this week not just for the Home Performance Coalition, (HPC) but for all players in the home performance industry, as H.R. 1315 was introduced to the 116th Congress. 

The Clean Energy Infrastructure and the Workforce to Build It…


Added by Leslie Jackson on February 28, 2019 at 11:30pm — No Comments

Focused Strategy: The Rising Tide Effect of Precision Marketing

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…


Added by Emily Ambrose on February 28, 2019 at 11:30am — No Comments

Pearl Certification to Participate in NY State’s Home Energy Labeling Pilot Program

Pearl Certification will be participating in a New York State Energy Research and Development Authority (NYSERDA)-sponsored pilot program. The pilot will test and measure the extent to which energy efficiency home certifications can encourage New York state homeowners to…


Added by Pearl Certification on February 25, 2019 at 11:35am — No Comments

All electric, pv/battery powered home goes LEED Platinum in Evanston IL! What did they do?

Give a summary of the project

This LEED Platinum home is all-electric, set up for aging in-place as well as having a minimal environmental footprint, and is…

Added by Brett Little on February 25, 2019 at 11:32am — 1 Comment

BPI Energy Audits Save Lives

During the winter months, it’s not uncommon to see articles about the benefits of home energy audits, especially as a solution to controlling energy bills while maintaining thermal comfort.

But home energy audits serve another purpose year-round: saving lives.

During a home energy audit, a Building Performance Institute (BPI) certified professional uses building science principles and diagnostic testing to solve heating, cooling, and air leakage…


Added by Everblue Training on February 20, 2019 at 1:00pm — No Comments

City Pages: What They Are & How to Use Them Right

Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO…


Added by Emily Ambrose on February 19, 2019 at 11:51am — No Comments

Technology and Customer Service

I read this line in a Forbes article … "Time and technology wait for no one, and customer loyalty seems to matter less every year. .."  I agree and disagree with that statement.  I do believe that technology does not wait – which is why we continuously improve and upgrade our systems.  I can’t agree with the customer loyalty because I see it every day with repeat customers and the specialized service we provide for each student.   When you have both – updated technology and fantastic…

Added by Kelly Caplenas on February 19, 2019 at 9:48am — No Comments

Furnace Maintenance: Things You Should Know

A properly maintained furnace system offers maximum energy efficiency, prevents harmful emissions and provides long-lasting performance. Here are the answers to the frequently asked …


Added by John White on February 18, 2019 at 1:12am — 1 Comment

Plastic Bottles: The Biggest Headache to the Environment

In an era of global warming and ozone depletion, plastic pollution is another catastrophic element which is affecting the well being of the environment.

The biggest problem of using plastic is that they are non-biodegradable in nature. And far more alarming news is that only 1 out of every 6 water bottles used…


Added by Olivia Taylor on February 14, 2019 at 7:49am — No Comments

100,000 Home Energy Scores So Far And Counting!

This post originally appeared on the Better Buildings Beat Blog, and was posted by DOE's Home Energy Score.

DOE’s Home Energy Score™ is a tool for homeowners, homebuyers, and renters…


Added by Jim Gunshinan on February 12, 2019 at 2:30pm — No Comments

Signs of AC Refrigerant Leaks You Should Not Ignore this Winter

Even during the winter months, your heating system uses the refrigerant in your air conditioning system to generate heat. In most cases, these leaks are often associated with air conditioner issues, but when the leak occurs in the winter, it can have devastating consequences for your system and the people who live in your home. Regular HVAC maintenance…


Added by John White on February 7, 2019 at 2:40am — 1 Comment

Air sealing and framing combined

Hello all,
Here is a link to the interview conducted by the North American Insulation Institute. 
To comply with new…

Added by Michael Schettine on January 25, 2019 at 2:00pm — 2 Comments

4 Rules for Optimizing UX & UI for Lead Conversions on your Website

What is “UX / UI”?

User Experience: Quite literally, UX refers to how users experience your website. UX is made up of interactions and behavior — for example, the way that visitors on your site engage with its features and functionality, and how they find and consume the content they’re most interested in.

User Interface: The UI is an important component of UX and refers more pointedly to the look and feel or design of your website, as it is displayed to the target user (in…


Added by Chris Davis on January 24, 2019 at 10:44am — 1 Comment

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