Emily Ambrose
  • Female
  • Portland, ME
  • United States
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Emily Ambrose's Page

Latest Activity

Emily Ambrose posted a blog post

Challenge Accepted #02: Marketing Healthy Home Services

For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest digital marketing content series:Each month, we’ll identify and explore a unique marketing problem or request that is relevant to…See More
3 hours ago
Emily Ambrose posted a blog post

Local Services Ads, Part 2: The Honeymoon Is Over

About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they were actually working in…See More
Apr 10
Emily Ambrose's blog post was featured

Google’s Recent Changes for Service Area Businesses

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity bias, it can be tough to rank as a contractor even in cities that are next door to the one your…See More
Mar 25
Emily Ambrose posted a blog post

Google’s Recent Changes for Service Area Businesses

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity bias, it can be tough to rank as a contractor even in cities that are next door to the one your…See More
Mar 21
Emily Ambrose's blog post was featured

Focused Strategy: The Rising Tide Effect of Precision Marketing

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang for our buck? How do we effectively compete…See More
Mar 20
Emily Ambrose's blog post was featured

The Rise of the Question-Based World

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the home by…See More
Mar 7
Emily Ambrose posted a blog post

The Rise of the Question-Based World

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the home by…See More
Mar 6
Emily Ambrose posted a blog post

Focused Strategy: The Rising Tide Effect of Precision Marketing

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang for our buck? How do we effectively compete…See More
Feb 28
Emily Ambrose's blog post was featured

City Pages: What They Are & How to Use Them Right

Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO tactics to overcome it. We’ve reviewed some of the available paid options like Google’s local services ads and location extensions on…See More
Feb 20
Emily Ambrose posted a blog post

City Pages: What They Are & How to Use Them Right

Recently, we have been talking a lot about Google's bias towards searcher proximity and the various digital marketing, content and SEO tactics to overcome it. We’ve reviewed some of the available paid options like Google’s local services ads and location extensions on…See More
Feb 19
Diane Chojnowski left a comment for Emily Ambrose
"Hi Emily, Welcome to Home Energy Pros Forum. Feel free to join the conversation in the Forum and Groups. And share your energy efficiency photos, videos, and upcoming events. If you're blogging about home performance, this is the place for…"
Feb 1
Emily Ambrose is now a member of Home Energy Pros Forum
Jan 31

Profile Information

Company
Energy Circle
Role in Home Performance Marketplace
Media, Non-governmental organization, Other
Professional Certification
BPI
Website URL
http://energycircle.com
Blog URL
http://energycircle.com/blog

Emily Ambrose's Blog

Challenge Accepted #02: Marketing Healthy Home Services

Posted on April 18, 2019 at 10:47am 0 Comments

For those readers who missed the first installation of “Challenge Accepted!,” here’s a quick introduction to Energy Circle’s latest…

Continue

Local Services Ads, Part 2: The Honeymoon Is Over

Posted on April 10, 2019 at 3:23pm 0 Comments

About this time last year, we did a deep dive into the rollout of Google’s brand new paid search product, Local Services Ads (LSAs) and how it would affect the home performance and HVAC industries. After LSAs were available in enough major markets, we took a closer look at how they…

Continue

Google’s Recent Changes for Service Area Businesses

Posted on March 21, 2019 at 12:00pm 0 Comments

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…

Continue

The Rise of the Question-Based World

Posted on March 6, 2019 at 11:54am 0 Comments

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…

Continue

Comment Wall (1 comment)

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At 9:45am on February 1, 2019, Diane Chojnowski said…

Hi Emily,

Welcome to Home Energy Pros Forum. Feel free to join the conversation in the Forum and Groups. And share your energy efficiency photos, videos, and upcoming events. If you're blogging about home performance, this is the place for you!

Don't forget to upload your profile picture. 

Thanks!

Diane, HEP Forum Moderator

 
 
 

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Latest Activity

Corbett Lunsford's video was featured

Chemistry and Building Performance with HOMEChem's Dr. Richard Corsi

Dr. Corsi has been experimenting with indoor chemistry for decades, and his findings are NOT what you'd expect. Listen to the man. Learn more at: https://HomeDiagnosis.tv/homechem
3 hours ago
Diane Chojnowski's blog post was featured
3 hours ago
Diane Chojnowski posted a blog post
3 hours ago
Emily Ambrose posted a blog post
3 hours ago
Matt Worthy posted photos
13 hours ago
Brandon Price replied to Brandon Price's discussion For Sale: Minneapolis Blower Door, Duct Blaster and 2xDG-700. in the group Energy Auditing Equipment for Sale, Trade or to Purchase
13 hours ago
Brandon Price added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
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For Sale: Minneapolis Blower Door, Duct Blaster and 2xDG-700.

The Energy Conservatory Minneapolis Blower Door, Duct Blaster, 2 DG700’s and a never used Testo 310…See More
13 hours ago
Profile IconBrandon Price and Gava Sky joined allen p tanner's group
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Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
13 hours ago

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