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Home Energy Pros Forum

Welcome to Home Energy Pros Forum – the unique digital community by and for those who work in the home energy performance arena. Home Energy Pros Forum is a division of the Home Performance Coalition (HPC). Please honor our Guidelines. Follow us on Facebook and Twitter.

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Google’s Recent Changes for Service Area Businesses

Posted by Emily Ambrose on March 21, 2019 at 12:00pm 0 Comments

If you’re a contractor in the HVAC, home performance, or solar industry, you likely understand the frustrations of trying to beat out local competition on Google. Thanks to Google’s proximity…

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Focused Strategy: The Rising Tide Effect of Precision Marketing

Posted by Emily Ambrose on February 28, 2019 at 11:30am 0 Comments

Among the many challenges we face as digital marketers, some of the strongest and most consistent obstacles are competition, budget, and demand (a.k.a. search volume). We’re constantly asking ourselves questions such as: Where should we spend our marketing dollars? How much is enough to spend, and how do we get the biggest bang…

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The Rise of the Question-Based World

Posted by Emily Ambrose on March 6, 2019 at 11:54am 0 Comments

If you watched the Super Bowl last month (or more importantly, the Super Bowl commercials) then you know that voice activated home devices have found their way into the crosshairs of pop culture. I mean, Han Solo himself did a commercial for Amazon’s Alexa — so I think it is safe to say that voice activated home devices are going to stick around.

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the…

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Kitchen Ventilation

In many homes, cooking is the largest indoor source of air pollutants. Exposures can be higher in…See More
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