We believe a well educated consumer is the best customer for home performance. There are so many myths and wives tales to overcome, getting people beyond them before the first meeting saves huge amounts of time and increases likelihood of success.
Nate Adams spent a significant portion of the last two years creating this book.
Before he began the book Nate looked for a building science/home performance book written specifically to appeal to the homeowner and found nothing. There are a lot of building science books, but they are mostly written for the contractors audience or the auditor audience.
Nate felt putting the science and common misconceptions into a consumer facing book was crucial. Consumers response so far is really good!
Two choices, digital and hard copy - bit.ly/HCBbothchoices
Our closing ratio and average job size attest to this. Closing ratio is in the 80% range, job size is $27,600. House size is in the 2000 SF vicinity, (so not particularly wealthy people), and paybacks average 50-250 years.