Local Services Ads, Part 1: Where They Are Now (Literally)

We’ve referred to Google Local Services Ads (LSAs) as a “blockbuster product” for the HVAC and home performance industries. And though there have been some early hiccups—e.g., the insulation/handyman mess referenced in our downloadable white paper comprehensive guide to LSAs—there have been some promising updates and expansions. Mainly, what markets this helpful tool is now available.

Local Services Ads Explained

Google developed this ad service to catch up to and compete with services like Home Advisor. If you search on Google for a selected contractor service within a certain area, Google will provide you with a carousel list of three contactors within that area and display their review ratings, contact info, and a verified checkmark for their “Google Guarantee”.

Once a potential customer clicks on your LSA listing, they are taken to a zip code verification page. This ensures that you are providing that particular service in that particular area. Then Google will send you the lead via phone, and you are charged on a per-lead basis. The current pricing for HVAC contractors is $22 to $25.

(Again, for more on pricing and lead economics of LSA’s, see our white-paper on the topic.)

Updates: Expanded Availability

When we last wrote on LSAs, Google had begun a slow rollout that affected only 17 cities. As of now, the full list of 73 cities includes:

  • Albuquerque
  • Atlanta
  • Austin
  • Baltimore
  • Birmingham, AL
  • Boston
  • Charleston, SC
  • Charlotte
  • Chattanooga
  • Chicago
  • Cincinnati
  • Cleveland-Akron
  • Columbia, SC
  • Columbus
  • Dallas
  • Dayton
  • Denver
  • Des Moines
  • Detroit
  • Fresno
  • Ft. Myers-Naples
  • Grand Rapids / Kalamazoo
  • Greensboro
  • Greenville-Spartanburg
  • Harrisburg
  • Hartford-New Haven
  • Houston
  • Indianapolis
  • Jacksonville
  • Kansas City
  • Knoxville
  • Las Vegas
  • Los Angeles
  • Louisville
  • Madison
  • Memphis
  • Miami
  • Milwaukee
  • Minneapolis-St. Paul
  • Nashville
  • New York
  • New York City Area / NJ
  • Norfolk, VA
  • Oklahoma City
  • Omaha
  • Orlando
  • Palm Springs
  • Philadelphia
  • Philadelphia Area / NJ
  • Phoenix
  • Pittsburgh
  • Portland
  • Raleigh-Durham
  • Richmond
  • Rochester
  • Sacramento
  • Salt Lake City
  • San Antonio
  • San Bernardino
  • San Diego
  • San Francisco Bay Area
  • Savannah
  • Seattle
  • Spokane
  • Springfield, MO
  • St. Louis
  • Syracuse
  • Tampa
  • Toledo
  • Tucson
  • Tulsa
  • Washington, DC
  • Wichita

How To Sign Up For Local Services Ads

Is your city LSA ready? Registering your HVAC or home performance business for LSAs in your area can be done here. Even if this feature isn't available in your city yet, sign up anyway. Google will notify you when it does become available.

Original posting can be seen here

Looking for more tips on how to take advantage of Local Services Ads for your business? Contact us for more info.

Views: 42

Comment

You need to be a member of Home Energy Pros Forum to add comments!

Join Home Energy Pros Forum

Latest Activity

David Butler replied to Brett Little's discussion Do ductless systems do better on the HERS?
"Hi Sean, my comment re: actionable cooling load was about the application of ductless, not related…"
3 hours ago
Sean Lintow Sr replied to Brett Little's discussion Do ductless systems do better on the HERS?
"Assuming same efficiency - apples to apples - off the top of my head the only way a ducted system…"
4 hours ago
David Butler replied to Brett Little's discussion Do ductless systems do better on the HERS?
"By 'actionable', I mean the load is such that the homeowner actually needs to use A/C, as…"
5 hours ago
Paul Zabriskie is now a member of Home Energy Pros Forum
12 hours ago
Brett Little replied to Brett Little's discussion Do ductless systems do better on the HERS?
"When you say actionable cooling loads you mean higher than heating loads?  I need to see…"
13 hours ago
David Butler replied to Brett Little's discussion Do ductless systems do better on the HERS?
"Since the Home Performance Forum archives are hosted on a different server with different software,…"
13 hours ago
tedkidd replied to Gordon Smith's discussion Duct Cleaning? Good value or a waste of money?
"Why are they calling? Get 4 or 5 why's. Are supplies dirty?! Why!! In most cases, changing…"
16 hours ago
Tom White's video was featured

Building Science Insights -- To Vent or Not to Vent

Building Science Presentation with Dr. Joseph Lstiburek.
18 hours ago

© 2018   Created by Home Performance Coalition (HPC)   Powered by

Badges  |  Report an Issue  |  Terms of Service