Energy Circle's Blog (5)

A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…

Continue

Added by Energy Circle on December 6, 2018 at 9:30am — No Comments

Are You Speaking the Same Language As Your Customers?

Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries.

See? I’ve already used an acronym that my own mother didn’t know when I brought it up at the Thanksgiving dinner table. If you’re a heating and air conditioning contractor, “HVAC” may be how you describe the scope of your services; but we…

Continue

Added by Energy Circle on November 29, 2018 at 10:30am — No Comments

The Role of Digital Marketing Tactics in Your Sales Funnel

Whether you’re launching a new service within your HVAC, home performance or solar company, or you’re looking to revitalize your company’s overall marketing strategy, it’s important to understand the purpose of every tactic in your digital marketing arsenal.

You may have been surprised to learn in…

Continue

Added by Energy Circle on November 21, 2018 at 9:00am — No Comments

Why Are Images Important for SEO? Optimizing Your Website’s Images for GKP and SERP

If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…

Continue

Added by Energy Circle on November 14, 2018 at 1:31pm — 1 Comment

The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar

If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put…

Continue

Added by Energy Circle on November 14, 2018 at 1:30pm — 1 Comment

Forum Discussions

Indoor Air Quality Monitors and Meters

Started by Rob Madden in General Forum. Last reply by Al Tibbs 16 hours ago. 13 Replies

70 unit building rehab

Started by Jerry Needham in Multifamily. Last reply by Sean Lintow Sr on Saturday. 2 Replies

Linda Wigington Leadership Award Nominations

Started by Diane Chojnowski in General Forum. Last reply by Diane Chojnowski on Friday. 1 Reply

Latest Activity

Laurie DiDonato posted an event

RESNET HERS Rater Hybrid Training (Classroom Section in NH) at Online/ Classroom Component in Manchester, NH

April 29, 2019 at 9am to May 24, 2019 at 5pm
Online Component: NEW- On-Demand Training Modules (with Live Office Hours) Office Hours: April…See More
12 hours ago
Emily Ambrose posted a blog post

City Pages: What They Are & How to Use Them Right

Recently, we have been talking a lot about…See More
16 hours ago
Al Tibbs replied to Rob Madden's discussion Indoor Air Quality Monitors and Meters
"I would take a look at Gray Wolf products. They are the best I have used. I have tried most over…"
16 hours ago
Tommie John added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Blower Door and Duct Blaster!

Hey everyone, I have some great items for sale a Minneapolis blower door with dg-700. I also have a…See More
16 hours ago
Tommie John joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
17 hours ago
Kelly Caplenas posted a blog post

Technology and Customer Service

I read this line in a Forbes article … "Time and technology wait for no one, and customer loyalty…See More
18 hours ago
Diane Chojnowski posted a discussion

EERE Request for Information Concerning Efficient & Flexible Building Loads

The DOE Building Technologies Office has issued a Request for Information to solicit feedback from…See More
18 hours ago

© 2019   Created by Home Performance Coalition (HPC)   Powered by

Badges  |  Report an Issue  |  Terms of Service