Energy Circle
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Energy Circle's blog post was featured

A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new capabilities. But if your…See More
Dec 6
Energy Circle posted a blog post

A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new capabilities. But if your…See More
Dec 6
Energy Circle posted an event
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Free 30-Minute Contractor Training: Video Marketing 101 for Lead Generation at Portland, ME

December 13, 2018 from 5pm to 6pm
This training is specifically for HVAC, Home Performance, Solar and Insulation contractors who are looking to utilize video in their digital marketing efforts, who may not know where to even start.After attending the 30 minute training, you will be able to answer the following questions.Why is video important for Search Results?How does video help SEO on my website?What channels are most effective to publish video content on?Energy Circle works with 75 companies managing and optimizing their…See More
Dec 5
Energy Circle's blog post was featured

Are You Speaking the Same Language As Your Customers?

Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries.See? I’ve already used an acronym that my own mother didn’t know when I brought it up at the Thanksgiving dinner table. If you’re a heating and air conditioning contractor, “HVAC” may be how you describe the scope of your services; but we have the search data to show…See More
Nov 29
Energy Circle posted a blog post

Are You Speaking the Same Language As Your Customers?

Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries.See? I’ve already used an acronym that my own mother didn’t know when I brought it up at the Thanksgiving dinner table. If you’re a heating and air conditioning contractor, “HVAC” may be how you describe the scope of your services; but we have the search data to show…See More
Nov 29
Energy Circle's event was featured
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Free 30-Minute Contractor Training: Optimizing your SEO for 2019 at Portland, ME

November 28, 2018 from 3pm to 3:30pm
On Wednesday, November 28th at 3pm EST, Energy Circle Founder and CEO, Peter Troast, will provide a free, 30 minute training on best practices optimizing your SEO, from a digital marketing perspective that is geared specifically towards the HVAC, home performance and solar industries.--This training is specifically for HVAC, Home Performance, Solar and Insulation contractors who are looking to optimize the Search Engine Optimization (SEO) on their website, and might be intimidated by the…See More
Nov 21
Energy Circle posted a blog post

The Role of Digital Marketing Tactics in Your Sales Funnel

Whether you’re launching a new service within your HVAC, home performance or solar company, or you’re looking to revitalize your company’s overall marketing strategy, it’s important to understand the purpose of every tactic in your digital marketing arsenal.You may have been surprised to learn in…See More
Nov 21
Energy Circle posted an event
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Free 30-Minute Contractor Training: Optimizing your SEO for 2019 at Portland, ME

November 28, 2018 from 3pm to 3:30pm
On Wednesday, November 28th at 3pm EST, Energy Circle Founder and CEO, Peter Troast, will provide a free, 30 minute training on best practices optimizing your SEO, from a digital marketing perspective that is geared specifically towards the HVAC, home performance and solar industries.--This training is specifically for HVAC, Home Performance, Solar and Insulation contractors who are looking to optimize the Search Engine Optimization (SEO) on their website, and might be intimidated by the…See More
Nov 21
Jacob Corvidae commented on Energy Circle's blog post The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar
"I completely agree that this is a useful channel, and would like to offer another suggestion on how to use this: it's not just for building your brand relationships and direct ad conversions. Part of the appeal of Facebook is getting your happy…"
Nov 21
Energy Circle's blog post was featured

The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar

If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put Facebook advertising in…See More
Nov 15
Energy Circle posted a blog post

Why Are Images Important for SEO? Optimizing Your Website’s Images for GKP and SERP

If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to attract the eye of your…See More
Nov 14
Energy Circle's event was featured
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FREE WEBINAR - The Contractors Blueprint: Boosting Market Share for a New or Existing Service - Critical Steps for Reaching your Audience at Crowdcast

November 14, 2018 from 5pm to 6pm
This training is specifically for HVAC, Home Performance, Solar or Insulation contractors that are adding or enhancing a new business line in 2019.After attending the 60 minute training, you will be able to answer the following questions.How do I evaluate my current place in the market using one or more of these: competitor analysis, ranking analysis, content analysis and/or placement on web?What are at least 3 core digital strategies to amplify your campaign or add a new service line?How do…See More
Nov 12
Energy Circle posted a blog post

The Role of Facebook (& other social media) for HVAC, Home Performance, and Solar

If you are a business owner, no matter the industry, you’ve likely heard armchair marketing advice akin to “Oh, you’ve got to be active on social media these days.” And while this isn’t entirely false for HVAC, home performance and solar companies (we still strongly recommend it and manage social media campaigns for our clients), it’s time to “put Facebook advertising in…See More
Nov 9
Energy Circle posted an event
Thumbnail

FREE WEBINAR - The Contractors Blueprint: Boosting Market Share for a New or Existing Service - Critical Steps for Reaching your Audience at Crowdcast

November 14, 2018 from 5pm to 6pm
This training is specifically for HVAC, Home Performance, Solar or Insulation contractors that are adding or enhancing a new business line in 2019.After attending the 60 minute training, you will be able to answer the following questions.How do I evaluate my current place in the market using one or more of these: competitor analysis, ranking analysis, content analysis and/or placement on web?What are at least 3 core digital strategies to amplify your campaign or add a new service line?How do…See More
Nov 9
Diane Chojnowski left a comment for Energy Circle
"Hi Priscilla, Welcome to Home Energy Pros Forum. Feel free to join the conversation in the Forum and Groups. And share your energy efficiency photos, videos, and upcoming events. If you're blogging about home performance, this is the place…"
Oct 22
Energy Circle is now a member of Home Energy Pros Forum
Oct 22

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Energy Circle's Blog

A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch

Posted on December 6, 2018 at 9:30am 0 Comments

With so much product innovation happening in HVAC and solar, many companies are adding new services like battery storage or ductless heat pumps. With all the coordination and planning it takes to purchase the correct equipment, polish off your certifications, and nail down pricing, it is easy to forget that your website should reflect your new…

Continue

Are You Speaking the Same Language As Your Customers?

Posted on November 29, 2018 at 10:30am 0 Comments

Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries.

See? I’ve already used an acronym that my own mother didn’t know when I brought it up at the Thanksgiving dinner table. If you’re a heating and air conditioning contractor, “HVAC” may be how you describe the scope of your services; but we…

Continue

The Role of Digital Marketing Tactics in Your Sales Funnel

Posted on November 21, 2018 at 9:00am 0 Comments

Whether you’re launching a new service within your HVAC, home performance or solar company, or you’re looking to revitalize your company’s overall marketing strategy, it’s important to understand the purpose of every tactic in your digital marketing arsenal.

You may have been surprised to learn in…

Continue

Why Are Images Important for SEO? Optimizing Your Website’s Images for GKP and SERP

Posted on November 14, 2018 at 1:31pm 0 Comments

If you caught our webinar a couple weeks back, then you probably heard us hinting at how the images on your website and in your Google Knowledge Panel can have a major impact on how potential customers view you as a business. If you want to…

Continue

Comment Wall (1 comment)

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Join Home Energy Pros Forum

At 2:27pm on October 22, 2018, Diane Chojnowski said…

Hi Priscilla,

Welcome to Home Energy Pros Forum. Feel free to join the conversation in the Forum and Groups. And share your energy efficiency photos, videos, and upcoming events. If you're blogging about home performance, this is the place for you!

Don't forget to upload your profile photo.

Thanks!

Diane, HEP Forum Moderator

 
 
 

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