Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 123

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Discussion Forum

Facebook targeting for pages

Started by Kim Tanner. Last reply by Diane Chojnowski Jan 7, 2016. 1 Reply

Google+//Will it SAVE THE WORLD?

Started by Jennifer Luitwieler. Last reply by Everblue Training Nov 26, 2014. 19 Replies

The impact of pictures on Facebook

Started by Diane Chojnowski. Last reply by Joshua Moore Jul 7, 2014. 6 Replies

Latest Activity

David Butler replied to Brad Cook's discussion Too many Heat Pump Water Heaters in a basement?
"Hi Mike, it's good to get some feedback from the field, and thanks for confirming Gen 3 is now…"
2 hours ago
B Eric Bell liked Bob Krell's group Healthy Indoors (IAQ)
10 hours ago
John Krochmalny posted a discussion

Psychrometric Chart Training

Looking through the various areas of this site, I didn't see too much information or training on…See More
13 hours ago
Profile IconMike Malek, Avery T. Phillips and Sarah Burger joined Home Energy Pros Forum
14 hours ago
Dannie Jackson's blog post was featured

Core Heat And Other Concepts

  In some places the use of solar heated liquids from hot water solar panels are used to provide…See More
18 hours ago
Michael Duclos replied to Brad Cook's discussion Too many Heat Pump Water Heaters in a basement?
"I’ve been looking into Sanden for a multi-family PH near Laconia, NH, ASHRAE 99.6% temp is…"
18 hours ago
Profile IconTroy Spindler, Mike Berg, Andrew McDowell and 4 more joined Home Energy Pros Forum
yesterday
David Butler replied to Brad Cook's discussion Too many Heat Pump Water Heaters in a basement?
"theoretically, let's say you perfectly isolate the HPWH from a heat source. The HPWH's…"
Monday

Photos

Loading…
  • Add Photos
  • View All

© 2017   Created by Home Performance Coalition (HPC)   Powered by

Badges  |  Report an Issue  |  Terms of Service