Thanks for sharing this! I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers. I'd be curious to know from the group how Twitter could be more valuable for business development.
I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool. The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done. The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive. Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:
Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?