Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 137

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Discussion Forum

Google+//Will it SAVE THE WORLD?

Started by Jennifer Luitwieler. Last reply by Everblue Training Nov 26, 2014. 19 Replies

The impact of pictures on Facebook

Started by Diane Chojnowski. Last reply by Joshua Moore Jul 7, 2014. 6 Replies

Generating leads through Facebook and Twitter

Started by Rajesh Nerlikar. Last reply by Diane Chojnowski Oct 10, 2011. 1 Reply

Latest Activity

MacKenzie Winchel joined Evan Mills's group
Thumbnail

Home Energy Ratings

Calculating them; visualizing them; explaining them; selling them .... there is a lot to discuss…See More
4 hours ago
Franco Oyuela replied to Jamie Kaye's discussion Spray Foam vs. Fiberglass - R-value only?
"Fiberglass has an R-Value of 3 per inch while spray foam has a R- Value of 7 per inch. ... The…"
11 hours ago
Profile IconPatrick Chappuies, Sean Nickison, Priscilla Acosta and 1 more joined Home Energy Pros Forum
13 hours ago
Glen Gallo replied to Jerry Needham's discussion Blower door test for small apartment building
"Thanks Colin Interesting subject and many good answers. Thank you Jerry for the question. I have…"
15 hours ago
Yudah Schwartz replied to Jerry Needham's discussion Blower door test for small apartment building
"John What are your thoughts on the AeroBarrier system?"
17 hours ago
Chris Davis's blog post was featured
17 hours ago
Brett Little's event was featured
Thumbnail

Duct Optimization and Performance - Free CE Webinar at Webinar Online

October 31, 2018 from 12pm to 1:15pm
Good indoor air starts with proper duct design and installation. In residential ventilation…See More
17 hours ago
John White posted a blog post
yesterday
Profile IconChristina Mathieson, Sophia Jones and Nancy Hawkins joined Home Energy Pros Forum
Saturday
Brett Little posted an event
Thumbnail

Duct Optimization and Performance - Free CE Webinar at Webinar Online

October 31, 2018 from 12pm to 1:15pm
Good indoor air starts with proper duct design and installation. In residential ventilation…See More
Friday
John Nicholas replied to Jerry Needham's discussion Blower door test for small apartment building
"Thank You, Colin!  Those are very good points and processes to do some Zone Pressure…"
Friday
Colin Genge replied to Jerry Needham's discussion Blower door test for small apartment building
"The way we'd normally do this is to mount one blower door in the hallway, then a duct tester…"
Friday

Photos

  • Add Photos
  • View All

© 2018   Created by Home Performance Coalition (HPC)   Powered by

Badges  |  Report an Issue  |  Terms of Service