Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 129

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Discussion Forum

Google+//Will it SAVE THE WORLD?

Started by Jennifer Luitwieler. Last reply by Everblue Training Nov 26, 2014. 19 Replies

The impact of pictures on Facebook

Started by Diane Chojnowski. Last reply by Joshua Moore Jul 7, 2014. 6 Replies

Generating leads through Facebook and Twitter

Started by Rajesh Nerlikar. Last reply by Diane Chojnowski Oct 10, 2011. 1 Reply

Latest Activity

Paul Raymer posted an event

Radon Protections in New Homes at On line

January 30, 2018 from 1pm to 2pm
Radon-resistant construction is becoming a focal point in the high performance building industry.…See More
39 minutes ago
mark avila posted a discussion

Aeroseal Homeseal Pro unit for sale?

Hello,We may be in the market to purchase a used machine should someone have one for sale.Cordially,See More
1 hour ago
Robert Zockoff liked Tray Biasiolli's discussion Two-stage furnace, control at furnace or thermostat?
3 hours ago
Profile IconKevin Jacks, Christine Elovecky and Bryan McIntyre joined Home Energy Pros Forum
6 hours ago
Kevin Jacks liked Diane Chojnowski's group Job Board
6 hours ago
Scott Doyle liked David Butler's discussion RESNET gets serious about modeling platform consistency
7 hours ago
Quinn Korzeniecki posted an event

BPI Retreat at HPC New York 2018 at Saratoga Springs, NY

February 12, 2018 from 12pm to 4pm
BPI will be hosting a retreat for BPI GoldStar Contractors, Test Centers, Proctors, and Certified…See More
8 hours ago
Quinn Korzeniecki added a discussion to the group Building Performance Institute (BPI)
Thumbnail

BPI to Host Retreat for Stakeholders on February 12th

BPI will be hosting a retreat for BPI GoldStar Contractors, Test Centers, Proctors, and Certified…See More
8 hours ago

Photos

  • Add Photos
  • View All

© 2018   Created by Home Performance Coalition (HPC)   Powered by

Badges  |  Report an Issue  |  Terms of Service