If you manage a Facebook page then you've probably noticed that you can change your post settings to allow for privacy and targeting of posts (this is a fairly new feature). Has anyone tried this yet? What do you think are the pros and cons of doing this? Which targeting options would you, or have you, used? You can target your post by gender, age, relationship status, education level, location (from country down to city), language, interests and post end date (not sure what that means).

In addition to targeting you can also adjust the privacy setting for each post. It can either be public, or only view-able to certain demographics. I'm not entirely sure how this differs from targeting.

Anyone have any experience with this?

Tags: Facebook, targeting

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This seems to be an extension of their Ad options. For now, I'm just using Public for all the posts I'm posting for Home Energy Saver.

I did notice that the change is also on my personal Facebook page. Somehow it had defaulted to Only Me and I wondered why no one liked anything I posted...!

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