Hey all,

I'm looking to showcase the energy efficiency offerings we have.  We want to showcase some of our common solutions in our area, which are duct sealing, air sealing, energy efficient light bulbs, sealing chases and fir downs, and adding insulation.  We have a store where we are trying to do displays of each of these things.  What we've thought up for each is below:

Duct sealing - Fan with small plenum and two ducts coming off and terminating.  One sealed, one unsealed.  

Questions - Does anyone have pointers on what sort of fog machine and fan to use?  The idea behind these displays is that they can be turned off and on like a childrens museum display, by the push of a button.  Any pointers on what to use would be appreciated.

Air sealing - Looking for a plan for a plexiglass house where we can show air leakage. Again, looking for a plan for an "activate" button as well as a fan size and fog machine.  And house plans.  I've seen these at trade shows, if someone could show me a plan or even a good picture that would be awesome.

Energy efficient light bulbs - Who knows how to get one of those displays like they have at home depot?  We'd love to show one. 

Sealing chases - Probably goes along with the plexiglass house.  Thoughts?

Adding insulation - We were thinking of a basic plexiglass box with a thermometer under low insulation and under lots of insulation with heat lamps above.  Any other thoughts are welcome.

Overall, if you have any plans for how to make an energy efficient display, or knowledge on how to get one from a sales rep, we would love to know! 

Thank you!

Tags: Marketing

Views: 479

Replies to This Discussion

Hi Danial,

IMO, you may want to post this over on the general forum to get more replies.  I have some thoughts, but only recently found your post.  I'll wait for your reply.

Bud

Contact Anthony Cox - he and the staff have developed many ideas such as this over the years.

https://www.communityhousingpartners.org

CHP Headquarters
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540.382.1935 f

Hi Daniel,

I have worked with an insulating coating for 30 years. It can be applied to roofs, walls and anything you could paint.   I have been a manufactures engineering rep for that product for almost all those years.  As a rep, some of m,y duties were to train and certify applicators / contractors and train their salesmen.

Here is what I know about prospective residential customers;

You can SHOW them energy calcs, statements, etc, until you are blue in the face.  They will still walk the fence on deciding.  Now,GIVE THEM SOMETHING TO FEEL, THEY'RE SOLD.

i had a very fat 'Pitch book' with calcs, pictures, lab results and statements from customers.  A few of our sales guys and gals had plexi-glass houses made for an 'iside' demonstration.  The customers all said something to the effect of  "That is impressive but,,, what's it gonna do on my house?"

A heat lamp above insulation levels can give impressive measurements on the thermometers.  It is impressive until the customer places their hand on the insulation under the lamp and quickly pulls it back and says "What are you trying to pull here?  I have been in my attic in the hot summertime and NO WAY does the heat radiating down from the roof get ANYWHERE NEAR that hot!"  That just slammed the door closed on that sale.    Heat lamps are not the same as the suns heat or that of a hott attic roof.

I dont know if any of what I am about to tell you would be applicable to any of your products or services but this is what I did.

 

On arrival at a prospective customers home;

1.  I would look at their roof.  I carried several asphalt shingle samples in my vehicle.  They were 1/2 bare and the other haf coated with our coating.  They were mounted on two layers of black paper and screwed down to 3/4 inch plywood.  I would place that mini roof section on their front lawn.

2.  I also placed a 4 foot long section of galvanized AC duct on their lawn.  The duct was filled with fiberglass insulation and was seperated inside by 3/4 inch plywood.  One side was bare metal and the other was coated with our coating.

They sat in the sun outside until the end of my presentation.  Then I went inside with the customer and my pitch book.

I showed them several statements, pictures, etc.  About 7 or 8 minuted into that, I would and say   'Ya know, I could sit here, show you all this and I could answer every question.  How about feeling what it will do on your house?"  They alwas said "Well,,,SURE"

I would then take out a 6 inch by 2 inch piece of polyesther roofing cloth, coated with our coating  W@e then went to the kitchen sink, turned the hot water on and let it run until the pipe was hot.  I wrapped the coated cloth around the faucet pipe and pinched it tightly.  Several second later I had them feel the difference in temperature`,  it was impressive, but not paifully so..

Then we went to their hot water heater and did the same thing to the hot pipe coming out.  They touched the cool cloth and then the bare hot pipe.  Normally they  would give a little yell or say something you wouldnt want to say in church.  I would tell them that if it was cold outside and that pipe was their house, that is how our coating woul keep the heat inside. 

Then I would ask them to the front yard.  They saw the shingle, the same color as their roof and I had them touch it then the coated side.  Hot versus as cool as their lawn.  "Thats how hot your roof is now and how cool it would be right now if coated.

Then we did the same thing on the piece of AC duct.  They would lightly touch the coated section first, feel it was cool and then place their entire hand down on the  bare metal.  It would get yanked bac quickly.  Men would cuss at me anmd women would be mad at me for not warning them.  I would trell them "You are trying to keep the air inside those metal tunnels as cool as possible.  The cold air is pickin up that heat and you are paying to cool that metal.

 

You let them burn their hand and they will NEVER forget you.

 

Figure out a way to show them exactly what it would do on THEIR house.  The 'Touchy feely' method works.

Good luck.

Hal

ct-coating.com

Hands on props are highly recommended; all the better in a store-front type environment. Over the years, we've developed and used many tangibles in our classes for home inspectors and REALTORS. 

One of my personal favorites is a portable light bulb comparison display we made from a pair of recycled old 6-lamp "bath bar" luminaires. We gave each its own pigtail, added a toggle switch to control each lamp base, and then mounted them both side-by-side on a musician's speaker stand. You can quickly and easily contrast numerous lamp attributes: waste heat, color temperature, beam spread, etc. in any combination you like. Add on a Kill-a-Watt meter (or two), and you can log kW or kWh too.

Or just turn on all 12 lamps at once, and give your class a free tan!

For more smart display ideas, check out the exhibits at any of these excellent energy training centers:

http://energydesignresources.com/training/energy-centers.aspx

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